Marketing Reading List: Facebook Traffic, Facebook Ad Campaigns And More

july 25 2014 marketing reading listHello! It's Friday again, and with it our weekly marketing roundup. Happy reading!

You may not like Facebook, but in May, it drove 23% of all web traffic. 23%! It's the only one with a rise in this stat, as all other social networks have gone down in the last quarter. It's really important to at least have a presence on Facebook to get some of that traffic love to your website.

Recent research showed that sequenced ad campaigns work better on Facebook than straight up "buy now" campaigns. Inside Facebook has a nifty infographic that explains how to build this type of campaign for the best ROI on your Facebook advertising dollar.

This beautiful video, shared by FastCompany Design, animates 24 principles of design. It's quite a lovely thing to watch!

If you're considering content recommendation as part of your digital strategy, you must review your strategy before you choose the technology, according to this Business2Community article.

Last but not least, if you're a desk jockey stuck sitting in front of a computer for most of your day, you might want to look into this innovative product meant to keep your body active while you're sitting. I think I might get myself one when it's out!

That's it for me this week. Is there anything else you want to share with our readers?

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