Your Friday Marketing Reading List: Millennials Come Of Age, Funny Out-Of-Office Emails And More

It's been a gorgeous week here in Victoria with wall-to-wall sun, including during Canada Day. But a holiday is no reason to slack off on our reading (even though it's okay to take a break!) so here are our favourite digital marketing stories of the week.

First, a report from Experian Marketing Services concludes that "Millennials spend so much time on their smartphones that they account for 41 percent of the total time that Americans spend using smartphones, despite making up just 29 percent of the population." If that's your target market, you MUST be on mobile.

Content strategy isn't something you do just for the sake of it: it needs to have a goal. In most cases, it's to drive revenue. The Content Marketing Institute describes a 4-step process for a B2B content marketing strategy that actually brings clients--and money.

Get a laugh with these hilarious out-of-office emails, courtesy of Hubspot. Our favourite? "If you’re reading this, Doc Brown was unable to make lightning strike the clock tower, and I’m stuck in 1985. I won’t be able to respond to emails or voicemail until 9ish on Tuesday, January 3rd, 2012, or until email is invented -- whatever comes first."

I've previously written about how you shouldn't automate everything on social media... and then a new tool appears that does exactly that. Or at least the content curation part. If that's something you might find useful, check out this interview with ZootRock founder.

Still wondering if Vine is worth it? This Sprout Social post is pretty convincing. See what the best Vine brand users are doing to keep their fans interested.

That's it for this week! As usual, let me know if there's anything you want featured on this weekly post, whether it's some interesting content you found or something you wrote!