Your Friday Marketing Reading List: Sponsored content and Blogger Agents

marketing reading list friday july 11 2014Welcome to your Friday Marketing Reading List! There's been lots of movement in the web and social scene in the last week, including Google's acquisition of Songza and the Brazilian World Cup meltdown. 

Here's my list of this week's 5 must-read articles!

I really like how Canva is making our work with visual content so, so much easier. They've got a great how-to on making awesome Slideshare presentations!

This exhaustive list of content marketing tools should be bookmarked by every marketer. And there's a handy infographic too!

The recent Hobby Lobby decision has caused quite an uproar, and not only in the field of women's rights; there are tons of communications, marketing and PR lessons to be learned from this as well. Spin Sucks provides a thoughtful analysis of how the company has been managing what is one of the deepest crises in American culture for a long, long time on its social media channels.

Another lingering big question from last week is sponsored content. The Content Strategist ponders the results of a recent survey and provides guidance to publications, companies and readers to get the most out of the sponsored content trend.

An interesting development in the professional blogging scene: Vancouver agency Wanderlust is now offering representation services for bloggers who deal with companies for content. Read the report at Marketing Mag.

They're promising a scorching weekend in Vancouver and Victoria, so if you live in the Lower Mainland, you should probably stay cool at home and read these articles!