Mobile has become an increasingly larger part of the way people engage with brands. How do you create value for your company or your clients and determine how mobile best suits business goals? As consumer trends have identified a shift in the way we access information, from the big screen to the palm of our hands, how have you adapted to the needs of the user who is looking for instant information? Is your mobile strategy focused on adding value to those users? These are the questions that need to be answered when developing a mobile strategy.